Making fantasies come true

Colors, shapes, beauty, attractiveness, playful, educational and affective component. Anyone who sees a finished and finished toy has no idea of ​​the determining factors of each detail of the product.

Each toy brings with it the special mission of educating, developing affectivity, creativity and fantasy. In addition to being strategically developed for each age group of child consumers. This is the toy behind the scenes. Countless designers creating twenty-four hours a day, trying to reach the fantasies and desires of the child consumer, which, contrary to what many think, is very demanding. And, in the end, an entire army on the production line painting eyes, sewing dresses, fixing hair, putting wheels. Anyway, working to make this fantasy real.

For this whole process to be possible, it is necessary to rely on increasingly versatile, resistant, safe and beautiful materials. The toy needs to please the sight, touch, smell, otherwise the child will not want it. And if it’s not safe, parents don’t buy.

For meeting these factors, thermoplastics currently represent more than 90% of the material used in toys. Among these, PVC has peculiar attributes. It has a very broad degree of hardness, which allows it to be made from a squeeze and bite doll for babies in a cradle, to sophisticated characters and strollers highly resistant to impact. Not to mention the countless possibilities for the most popular toy among boys, the ball, of all colors, sizes and degrees of resistance.

The richness of details is another very important factor, and PVC allows this. The products can be more and more elaborated, following the taste, the desire and the demands of the infant consumer regarding the colors, plastic and texture of the toy. It is also highly safe, because it meets the most stringent health and safety standards we have implemented across the industry, to ensure the physical integrity of children.

But the great corporate partnership between toy manufacturers and PVC suppliers is in the agility. The logistics and production process of PVC allow great commercial speed for the launch of new products, and the novelty factor is extremely important in this highly disputed market. Children want “yesterday” what they saw on TV “today”. And parents buy, because Brazil is the 3rd country in the world, where the child has a greater degree of importance in the family. The child’s desire is a priority in the Brazilian home. And each toy takes on different shapes and values, from the prism that the child sees. The toy is exactly what the child thinks it is.

With the speed of change, with the amount of new information that this small consumer receives daily, we need to be quick and efficient to meet the wishes of creative Brazilian children. And we want to continue counting on PVC partners in the materialization of children’s fantasies.